{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY DEFICIENCY

While a lot of high-end brands drive exposure through social networks advertising, star collaborations and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major items haven't altered much in decades; it does not have TikTok, and does not offer stars complimentary purs